First Bank of Nigeria Limited is partnering Arese Ugwu for the TV adaptation of her best seller, Smart Money Woman.
The weekly show is billed to premiere on Africa Magic Showcase today at 9:30pm.
The series is an adaptation of Smart Money Woman written to tackle debts, providing tips on inculcating the right savings culture of the African middle class (why don’t we say – every individual – as against limiting to African middle class), the fear and misconceptions surrounding money and the lack of it, love, friendships, cultural and societal pressures and the roles they play in success.
The half-hour 13-episode series, directed by Bunmi Ajakaiye and co-produced by Kemi Lala Akindoju, Akin Marinho and Arcadia Tv Africa, will expose viewers to financial literacy nuggets.
According to Ugwu, “The Smart Money Woman is a love letter to every modern and upwardly mobile African women who are exploring life opportunities and experiences to find that right balance in their day to day activities, especially in their career, friendship, relationship and of course, family.’’
FirstBank of Nigeria’s Group Head, Marketing & Corporate Communications, Folake Ani-Mumuney, said: “FirstBank has been at the forefront of promoting female empowerment and we understand the role financial literacy plays in deepening financial inclusion, while promoting female independence. The essence of the TV programme is to raise financial awareness to inspire every individual in the society, especially women, to make informed choices and take effective actions for their financial well-being.”