Dried Crayfish Export from Nigeria:Made Easy

Dried Crayfish Export from Nigeria:Made Easy

Dried Crayfish is one of the foodstuffs currently being exported from Nigeria to countries in Europe, America and Asian More »

How to export Ginger from Nigeria and Make Huge Profit

How to export Ginger from Nigeria and Make Huge Profit

The demand for Ginger in the international market has gone up significantly because the root is now being used as raw material in manufacturing process. More »

Make Millions of Naira through Cashew Export from Nigeria.

Make Millions of Naira through Cashew Export from Nigeria.

The export of cashew nuts and other agricultural commodities from Nigeria is fast becoming very lucrative these days; More »

Bitter kola export business in Nigeria, Invest N80, 000 & make100percent profits

Bitter kola export business in Nigeria, Invest N80, 000 & make100percent profits

Bitter kola export business in Nigeria, Invest N80, 000 & make100percent profits More »

Start A Profitable Groundnut Oil Production Business in Nigeria

Start A Profitable Groundnut Oil Production Business in Nigeria

The high demand for groundnut oil nationwide and the short fall in supply due to the ban on the importation of the product by the federal government of Nigeria has thus make Groundnut oil production business very lucrative. More »

 

How to Make Online Payment Easy For Customers

How to Make Online Payment Easy For Customers

Making it as easy as possible for your customers to pay is essential for increasing conversions and sales. This is why your checkout page is critical. It’s the final stop for people shopping on an eCommerce website. It’s the place where they hand over their card information and finally part with their hard-earned cash.  Here is how to make online payment easy for your customers.

Provide a variety of payment methods

It sounds obvious, but there are websites that offer only one payment method. This is not good as customers expect a variety of payment options on the checkout page. While it’s not necessary to offer every conceivable payment method available, you’ll want to take a look at your target audience to see which payment methods they use. Payment options may include bank transfer, card payment and of course payment on delivery.

Ask for essential information only

You want to limit the amount of information you request to the essentials! Nothing kills the morale of your customers more than having to fill out a form with information that’s not necessary for making a purchase. And adding a long list of fields to fill out adds more hurdles for people to jump over in order to pay you.

Keep distractions to a minimum

It probably goes without saying, but your checkout page is the end of the sales cycle. It’s the final step. And in an era when people have very short attention, you don’t want anything to distract them from completing the checkout process. And that means, under no circumstances, should you put up any advertisements. Your objective here is to see people through to making the final payment.

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Have clear calls to action

Don’t leave people guessing what to do next! When someone adds an item to their basket, make it clear they can “Continue to checkout” or “Continue Shopping.” The idea is to make it specific and avoid being ambiguous with CTAs like “Continue,” “Checkout,” or “Apply.”

Make errors easy to fix

It’s a given that people make mistakes. Sometimes someone may omit “@” in their email address. In any case, your task here is to point out the error and get them to correct it.

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