Tag Archives: Business

5 Lucrative Ways to Use Whatsapp for Business


The simplicity of Whatsapp shouldn’t fool you into thinking its use is limited to mere casual chatter. Whatsapp can be a powerful and highly cost-effective business tool to those who know how to properly employ its features for business. Jumia Travel, the leading online travel agency, shares 5 lucrative ways to use Whatsapp for business.

For Customer Engagement and Support

Whatsapp is a great tool for delivering customer service and a great platform for customer engagement and support. Whatsapp’s SMS features and its ability to send images, video clips, documents, media and audio files make it a great tool for customer engagement and support; it can be used to engage customers and help increase sales as well as garner a good reputation for your business. Whatsapp is also a great follow up tool for converting business leads into repeat orders, and is a platform for you to also share regular updates about your business at little or no cost rather than through email or SMS. It’s also an effective, convenient and cost-effective way for customers to reach out to you when they have complaints or feedback on your products or services, rather than customers wasting time and spending hundreds of Naira on-hold, waiting for their calls to be picked on a customer care line.

Hip Hop Lyrics And Business Sense!

Hip hop artists love flaunting their money – but can they teach us anything about how to make it?

Ben Horowitz, a leading Silicon Valley venture capitalist, certainly thinks so. He told the BBC World Service how listening to rap music had helped him to make critical business decisions.

“It’s mostly what I listen to, but it also turns out to be very relevant to business, in terms of the issues that come up.
“A lot of it is about business and about competition. A lot of it is about feelings, about how something might make you feel.”
Mr Horowitz, co-founder of Andreessen Horowitz, which has made a fortune from investments in firms such as Groupon and Skype, said that when it came to big strategic decisions feeling can be more important than logical thought.

Investment Guide Imo State of Nigeria

Imo State is one of the 36 States in the Federal Republic of Nigeria, with an administrative structure of 27 Local Government Areas (LGAs) and 36 Development Centers.

The State has a total land mass of 5289.49 sq. kilometers with an estimated population of about 4.8million people, who are generally enterprising and hospitable.

Imo State occupies a strategic location as the Heartland of the Eastern Region of Nigeria with Owerri as its capital. The State enjoys proximity to many of the neighboring states’ metropolitan markets including Port Harcourt, Onitsha, Enugu, Abakaliki, Yenagoa, Calabar and Uyo.

The governor of the of Imo state of Nigeria is  his excellency Owelle Rochas Okorocha.

The State has an International Cargo Airport in Owerri, and enjoys access to the seaports of Port Harcourt and Calabar. The Clean and Green Initiative of Governor Ohakim’s Administration has raised the investment potential of the State as a tourist center and investment haven within the South Eastern Region of Nigeria.


Housing and urban development is a priority area of Government, to provide affordable housing for the citizens. A Bureau of Housing and Urban Development was set up to liaise with reputable developers to partner with the State Government in the development of quality and affordable houses for Imo State citizens. Government thrust is to provide shelter for Imo citizens, stimulate wealth creation and develop the real estate market.


Imo State is recognized as one of the rice and oil palm producing States in Nigeria, notwithstanding the fact that most farming practices in the State are done at subsistence levels.

The State has vast arable farm land located at Ideato, Oguta, Ihitte Uboma and Ohaji Egbema local government areas for rice and oil palm cultivation and production. Investors are being invited in the area of rice and Palm oil production and processing.


Imo State is one of the first States in Nigeria to wholly grab the new developments in the area of Information Technology. The Information Technology and telecommunication markets are fast growing making it one of the most attractive investment areas. Imo State welcomes investors in the area of information technology, and communication.


The State Government is anxious to attract investors interested in its general purpose free trade zone in the State to quicken the pace of industrial development and enhance employment opportunities. There is no free trade zone in the whole of South East Nigeria.


Imo Wonder lake Resort and Conference Centre is one of the most ambitious projects embarked upon by the State government of Nigeria. Located around the blue Oguta lake, Imo Wonder lake Resort is intended to be a premier conference / events, tourist / recreational destination, with golf course, amusement parks and other Disney world class facilities.


one of the policy thrusts of the Imo State Government of Nigeria is rapid development of infrastructure, with particular emphasis on water, electricity, transportation, solar energy.


Imo State has large quantities of Crude Oil and Gas deposits, which have not been fully exploited. Indeed investment opportunities abound in the areas of crude oil prospecting/exploration and production, establishment of oil refineries and petrochemical industries, establishment of mid-stream gas and fertilizer plants.


Imo State also has substantial quantities of diverse raw materials which have remained largely unexploited. Among the mineral resource endowments are crude oil, lime stone, clay, marble, lead, zinc, stone and coal. Most of the minerals have long lists of alternative industrial use. E.g.

1. Coal/Lignite-sources of generated energy.

2. Petroleum-oil and gas/petrochemicals, fuel

3. Limestone-cement, fertilizer, carbide

4. Silica-glass manufacturing

5. Granite stone-construction materials

6. Kaolin- clay cosmetics, pulp and paper

7. Gypsum- cement plaster of Paris, fertilizer

8. Marble-terrazzo/ceramics, cement

Source: ImoStateGov

FG to Reduce Cost of Starting Business – Aganga

The Federal Government of Nigeria on Tuesday said that it was working on modalities that would reduce the cost and procedures of starting a business as well as make it possible for both Nigerians and foreigners to start their businesses within 48 hours.

The Minister of Trade and Investment, Mr. Olusegun Aganga, disclosed this in Abuja at the maiden edition of the Doing Business Workshop.
He said that government was intensifying efforts at removing the bottlenecks associated with doing business in Nigeria by harmonizing taxes collected by both local and state governments in line with the Federal Government’s efforts to improve the ease of doing business in Nigeria.
He said, “We are working to improve the ease of doing business in the country. Our strategy to achieving this is by setting up implementation teams comprising the stakeholders and ensuring that these teams work on the sub indicators. We have started recording some success already.
“The Corporate Affairs Commission of Nigeria, an agency under my ministry, has started working on reducing the procedures, time and cost to start a business from an average of 36 days to less than five days, 77 per cent of income per capital to less than 10 per cent of income per capital and from nine processes to less than five processes in the medium term.
“Our long-term goal is to ensure that businesses can be started in this country within 48 hours. A number of state governments in Nigeria are also harmonizing taxes and levies among themselves and the Local Governments in their domain to avoid saddling companies.”
Aganga stated that the ministry had concluded plans to set up a competitiveness council in Nigeria, which would be driven by the private sector to improve the competitiveness of the nation’s business environment.
He said, “We are working on improving the competitiveness of our nation. To achieve this, we are working with the private sector to set up a Competitiveness Council which will be private sector-driven and made up of members from the public and private sectors in Nigeria.
Aganga added, “We are also working on enabling domestic, regional and international trade. We are in the process of re-invigorating the trade facilitation task force to improve its effectiveness.

Read More from our Source Punch newspaper Nigeria

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