Category Archives: Tips

5 tips for creating a linkedin company page

5Tips For Creating a LinkedIn Company Page

A LinkedIn company page is a great way for a business to promote its products and services, and engage with followers to leverage on word of mouth and direct consumer/customer engagement. However, to get the best of out of a company’s LinkedIn page, there are some tips to consider. Jumia Travel, the leading online travel agency, shares 5 tips for creating a LinkedIn company page.

Write a Great Summary

Take time to write out a great and detailed description about your company in the ‘About Us’ section, with all the necessary information that people should know about your company. Let your ‘About Us’ sections be written in such a way that anyone who reads it, leaves with a very good idea of what your company represents and the products/services your company offers. Also, ensure you use keywords in your description so your company page can easily be found through relevant or related searches.

Add Images

To stand out and avoid having a bland company page, it is best to add images to your company page. This primarily includes your company’s logo and a cover image. LinkedIn research has shown that company pages with logo images get six times more traffic to their pages. Also, adding a logo image to your company page increases your credibility and makes it easier for your company to be identified or referred to.

Optimize Your Page For Searches

LinkedIn company pages are SEO-friendly mainly because Google previews up to 156 characters of a LinkedIn page text. It is, therefore, important to ensure that your descriptions and texts are led with powerful, keyword-rich copy. The best way to do this is to include words and phrases in your text that accurately describe your business, expertise and industry focus. This will make it easier for your company page to be seen in keyword searches.

Ensure Your Content is Engaging

Try to create good content that will drive conversations and word of mouth, and that will also help to create a platform for you to directly engage with your target audience. You can share company news, articles or leadership pieces as content, and you can also encourage your followers to share their views of hot topics, as well as ask them thoughtful and interesting questions to promote engagement. In addition, be sure to share rich content daily and try to avoid posting overly promotional messages; ensure that your messages (whether promotional or not) deliver some kind of benefit to your followers, no matter how little.

Set Engagement Targets

This will help keep you on feet and help to significantly grow your LinkedIn page in a relatively short while. Set ambitious but realistic targets for acquiring followers who match your ‘ideal customer profile’ and set engagement targets for engaging these followers you are able to acquire. LinkedIn has helpful analytics for tracking the changes in the size and composition of your followers, and for also displaying monthly engagement metrics for your posts. This can help you better optimize your updates and posts to suit individual performances.

5 Sure Ways To Get Free Wi-Fi When You Travel

Sure Ways To Get Free Wi-Fi When You Travel

Regardless of the fact that you have mobile data, you will definitely welcome the opportunity to connect to a free WiFi. Using WiFi instead of your network is faster and it saves your battery life. So, WiFi is perfect for a traveller who needs the World Wide Web to work. This said, do you know that you can actually get WiFi for free when travelling? Jumia Travel, the leading online travel agency shares some of the ways to get free WiFi.

Only book hotels with free WiFi

When booking a hotel, you should make it clear that you want the one that offers free WiFi. Some hotels offer it as an incentive to attract more bookings.

Know businesses that offer free WiFi

Today, there are some places or businesses you visit that you will get free WiFi. Restaurants, schools and gyms now have free WiFi.

Browse free sites

You can browse some selected sites for free. Here, you do not need to connect to any WiFi. For example, you can surf Facebook for free on some mobile networks in Nigeria.

Use your friend’s phone as a hotspot

If you happen to be travelling with someone, simply use their phone as your hotspot. Ensure that you let them know before connecting to their hotspot.

Use a WiFi hotspot database

Using a WiFi database will show you all of the places in a particular location where you can find free WiFi. WeFi is great for this purpose. This is a platform where you simply type in your location and it populates the map with places offering free WiFi. There are also WeFi apps for iPhone and Android you can download.

Six Exciting Activities To Spice Up Your African Travel Experience

Africa is a huge continent dotted with beautiful landscapes and countless ethnic groups. Hence, it is almost impossible to select activities to do when travelling around the continent. As such, Jumua Travel, the leading online travel agency, has come up with six exciting activities to spice up your African travel experience.         

Quick Guide On How To Switch Car Insurance Companies

Searching for better Car Insurance deal? If Yes then below is a quick guide to switching car insurance companies.

Take these six steps below when you want to switch your car insurance company:

When to switch car insurance: The best and easiest time to switch is three to four weeks before renewal, giving you time to find a new policy and to qualify for any early-shopper discount. But you are free to switch companies at any time.
Buy a new policy before you drop the old one: A gap of even one day can be costly, not just if you have an accident, but also if your state penalizes registered cars without continuous coverage.

6 Unwritten Rules of Airplane Travel

There are some unwritten rules of airplane travel that are very important for flyers to adhere to. Jumia Travel, the leading online travel agency, shares 6 unwritten rules of airplane travel.

The Person on the Window Seat Gets Control of the Window

6 Important Tips For Driving Safely in the Rain

Driving in the rain can be very stressful and dangerous because it will be very difficult to see the road and conditions may be terrible. Hence, you have to be extremely careful so that you do not get your car stuck in a ditch or involve in an auto-crash. This is because the wetter the road, the more the accident. In line with this, Jumia Travel, the leading online travel agency highlights tips for driving safely in the rain.

Slow down

Like earlier said the road condition worsens when it rains. As such, slow down no matter how late you are to your destination. This is safer because you are less likely to be involved in an accident if you slow down.

See Top 6 Fascinating African Music Festivals To Put on Your Bucket list

Africa is no doubt a culturally diverse continent. It is, therefore, unsurprising that it is home to some of the most fascinating and best music festivals in the world. Jumia Travel, the leading online travel agency, shares Africa’s top 6 music festivals to put on your festival bucket list.

Sauti za Busara, Zanzibar

This semi-autonomous region of Tanzania besides its amazing beaches, has one of the biggest music festivals in East Africa which is Sauti za Busara. Musical artists from all over Africa perform in an open-air amphitheatre. It is usually held for three days in the ancient enclave of Stone Town in February.

Ecobank Secures $250 million Loan from Deutsche Bank AG

Lome-based parent company of the Ecobank Group, Ecobank Transnational Incorporated (ETI) has secured a $250 million loan.

A statement issued by the lender on Tuesday, September 5, 2017 explained that the loan deal was completed today.

Ecobank said the facility is a five-year senior unsecured loan obtained from Deutsche Bank AG, a German global banking and financial services company.

According to the statement by a member of ETI’s Group Communications, Mireille Bokpe-Anoumou, the Public Investment Company (PIC) of South Africa, one of the major institutional shareholders of ETI, is providing full credit support to Deutsche Bank in this transaction via a sub–participation of risk.

5 Tips To Increase Your Chances of Surviving A Plane Crash

Plane crashes are usually a rare occurrence, but when it happens, the results can be fatal. Clearly, nobody prays for a plane crash. But the truth is you cannot rule it out as bad as this may sound. These tips shared by Jumia Travel, the leading online travel agency, will help increase your chances of surviving a plane crash.

Keep your shoes on during take-off and landing

Take-off and landing are the most important phases of a flight. There is nothing wrong in removing your shoes during flight, but putting your shoes back on before landing will prevent you from having to escape barefooted.

Consider the type of aircraft

Every type of aircraft is different. Even if you fly all the time, you are more than likely to fly on different types of aeroplanes and sitting in different seats each time you take to the sky. So, every time you get on a plane, take a minute or two to review the safety information card in the seatback pocket in front of your seat. By doing this, you will be familiar with the evacuation procedures.

Know how far you are from the nearest exit

Take a moment to locate the exit nearest to you keeping in mind that the closest exit may be located behind you.

Do not take anything with you

This is one of the biggest factors when it comes to safely evacuating during a plane emergency. Simply leave your luggage and exit the plane.

Do not take alcohol or medication that helps you relax

The fear of flying can cause a passenger to drink alcoholic beverages or take a prescription medication to ease the stress of air travel. This may not keep you in the right frame of mind in case anything happens because you may be tipsy or drowsy.

10 Steps to Improving your Business Brand Online and Offline

In today’s cutthroat business world, putting your business out there for clientele and rivals to build a trustworthy perception about your brand is a must. Regardless of whether you have been in business for centuries or are on top in your business field, you still need a rock solid brand to beat your upcoming competitors and remind your clientele of your existence every second of day, 24/7.
It’s no joke that branding is important to your business’ survival. You may have a brand all right but like most things, it gets outdated. Business brands thereby require frequent repackaging strategies to warm existing and former clientele to your side over and over again.
Here’s how to constantly improving your business’ brand to project the personality and image of your business to the cutthroat business world.
Branding Approaches to Mix Up
The best style to improving your business’ brand image is to follow a foundation that borders on a mix of several branding approaches; the cultural, economic, personality, community, consumer-based, relational and identity brand techniques.

error: Content is protected !!